Brand designer based in New York, shaping thoughtful and timeless visual identities.

Brand designer based in New York, shaping thoughtful and timeless visual identities.

Brand designer based in New York, shaping thoughtful and timeless visual identities.

Hello there I'm Vivian Cuestas

What drives me isn’t just making things look good — it’s making people feel something.


Whether through branding, storytelling, or subtle details, I’m always searching for meaning in the making. I’ve worked on projects for brands like Tajín, McDonald’s, and civic campaigns for Mayor Eric Adams, as well as self-initiated projects, where I built entire brands from scratch.


I’m based in New York, where I split my time between design and caring for animals as a pet sitter — a quiet practice that keeps me grounded.


My work is driven by emotion, curiosity, and the desire to create spaces where people can feel seen, understood, and connected.

What drives me isn’t just making things look good — it’s making people feel something.


Whether through branding, storytelling, or subtle details, I’m always searching for meaning in the making. I’ve worked on projects for brands like Tajín, McDonald’s, and civic campaigns for Mayor Eric Adams, as well as self-initiated projects, where I built entire brands from scratch.


I’m based in New York, where I split my time between design and caring for animals as a pet sitter — a quiet practice that keeps me grounded.


My work is driven by emotion, curiosity, and the desire to create spaces where people can feel seen, understood, and connected.

What drives me isn’t just making things look good — it’s making people feel something.


Whether through branding, storytelling, or subtle details, I’m always searching for meaning in the making. I’ve worked on projects for brands like Tajín, McDonald’s, and civic campaigns for Mayor Eric Adams, as well as self-initiated projects, where I built entire brands from scratch.


I’m based in New York, where I split my time between design and caring for animals as a pet sitter — a quiet practice that keeps me grounded.


My work is driven by emotion, curiosity, and the desire to create spaces where people can feel seen, understood, and connected.

Services

Graphic Design
Packaging
Art Direction
Brand Strategy
Naming
Communication
Digital Design

Clients

New York, NY
United States

Do you like
What you see?

2025 ® VIVIAN CUESTAS

New York, NY
United States

Do you like
What you see?

2025 ® VIVIAN CUESTAS

New York, NY
United States

Do you like
What you see?

2025 ® VIVIAN CUESTAS