Street posters
The project was born from an appreciation of quiet luxury, intentional living, and the beauty found in daily rituals. Rather than viewing minimalism as something cold or purely aesthetic, Japandí treats it as a lifestyle choice for modern urbanites—individuals who move at full speed through the city, yet crave spaces and objects that ground them.
Challenge: Designing the brand identity for Japandí meant finding a seamless bridge between two distinct design philosophies: the serene, raw minimalism of Japanese aesthetics and the functional, cozy warmth of Scandinavian living. The core challenge was to build a visual and conceptual universe that felt neither too sterile nor overly decorative. It required translating concepts of quiet luxury, daily rituals, and organic movement into a rigorous, highly versatile system—one that could easily transition from a delicate tactile packaging experience to a sharp, high-impact digital feed.
Client: Private Commission
Deliverables:
- Complete brand identity and visual system
- Logo and custom wordmark design
- Brand color palette and typography system
- Packaging design (boxes, labels and tags)
- Digital and social media guidelines (templates, stories, and feed system)
- High-end product mockups and presentation materials
Year: 2025
Role:
• Brand Identity • Art Direction • Packaging Design • Typography • Visual System • Mockups and Presentation
The Strategy & Soul
Billboard
To launch Japandí into the real world, we skipped traditional advertising and sparked pure curiosity through a guerrilla campaign. I plastered urban spaces with striking editorial photography of models wearing the collection, paired with minimal clues: our logo, our Instagram handle, and subtle statements like "Hello, we are here" or "From your feed to the street."
By letting the tactile aesthetic and mood speak for themselves without revealing too much, we created a sense of mystery that drove daily commuters to look us up and organically discover the brand.
Poster display stand
Flyer
Street posters
Visual Tone
Palette: Papyrus (soft cream base for light and calm), Sage (fresh, organic green), and Sun Burn (warm, earthy terracotta bringing a human touch).
Logo & Geometry
Inspired by minimalist architecture and traditional Kumiko woodwork, the isotype stems from a repeating modular grid. The rounded, flowing strokes evoke an infinite path—blending structure with organic movement. The wordmark features custom squared-off inner spaces on the "a", "p", and "d" to mirror the isotype's geometry.
Symbol Construction Diagram
Logo
Motion Branding
Tactile Rituals & Packaging
The unboxing experience as an extension of the brand's philosophy.
For Japandí, packaging is not merely a container—it is a tactile ceremony. Every physical touchpoint, from the custom structural boxes and minimalist shopping bags to the delicate patterned tissue paper and the metallic wax seal, is designed to evoke quiet luxury. By combining clean geometry with organic textures, the unboxing mirrors the balance of the brand itself: deliberate, refined, and deeply personal.
Packaging
Branded Tissue Paper
Branded Envelope with Wax Seal
Branded Paper Bags
Garment Details & Crafted Elements
Refining the tactile dimension through meticulous execution.
The identity of Japandí extends directly into the garments through thoughtful, high-end production details. Every piece features custom woven neck labels and precision-embroidered isotypes that merge seamlessly with the rich texture of the fabrics.
The attention to detail continues with minimalist swing tags bearing our custom typography—bridging the gap between physical touch and emotional connection. It’s an exercise in restrained branding where quality is felt before it is seen.
Branded Neck Label
Embroidered Logomark
Garment Hang Tag
Brand Activation Shot
Branded Tote Bag
Retail Storefront
Digital Atmosphere & Social Narrative
The social media presence for Japandí is conceived as a seamless extension of its physical identity. Through a curated grid of editorial photography, minimalist typography, and unhurried video pacing, the digital channels invite the audience into a slower, more deliberate rhythm.
From atmospheric Instagram posts and immersive stories to lifestyle reels that highlight the garments in motion, every piece of content balances structure with warmth—turning everyday scrolling into a tactile digital experience.
Social Media Feed
Instagram Stories
Reel Showcase
Instagram Grid Showcase
Reel Showcase
Web Opening Animation
We love looking at the world with curiosity and finding beauty in the simple. We are driven by a love for the everyday—for things crafted with care and enjoyed without rush.
We believe in the freedom to be oneself, in the balance between doing and resting, and in the pleasure of feeling good in what you wear. Our garments stem from that very idea: accompanying you through real days.
Japandí is that moment where everything falls into place.
